Internet Marketing In 5 Minutes

There are not many parts of Internet Marketing which is easy to screw up, but if there was a list, copywriting would probably be at the top. You see, although most people are able to bash a few paragraphs together, creating something that talks to people, provokes a response and converts is an art and the greatest copywriters dedicate their entire lives to pursuing this art form.

The way in which you present your business, your offer, your product or your service can make or break your bottom line, which is why many people choose to outsource the copywriting to a professional. However, if you decide to take the task upon your shoulders, there are a few things you need to know:

It’s all about the headlines: Taking the time to come up with the best headline you can is essential, it can literally mean the difference between success and a flop. Take for example this headline: “Lose Weight In 4 Steps”, it’s ok, it tells the reader what the article is about, but do you think it would be clicked on as much as “Look and Feel Fantastic With Our Easy To Follow Plan”?

Always leave a hook: If you are writing an article to promote your business, you need to give some juicy information but let them know that there is still more to learn because that is guaranteed to get clicks to your website.

Grammar and Spelling: Yes, I know it should go without saying but you would be amazed at the amount of people that put out absolute crap on the Internet. Even relying on Word isn’t a failsafe option because how does it know that ‘there’ was supposed to be ‘their’, as far as Word is concerned, you got the spelling right so nothing is wrong. Dot the i’s and cross the t’s before submitting!

Don’t Sell: There is a saying, don’t sell but pre-sell. The job of the article is not to sell your product but to get them warmed up and thinking about ideas and possibilities. You lead people where you want them to go but always leave them hanging for more so they have to click the link in your bios.

The Authors Bio: After the article headline this is the make or break part of the article, unless there is a clear call to action within the bio then the article has been a waste because the aim is to get people clicking through to read your sales pitch.

At the end of the day, you need to make sure your copywriting is up to scratch otherwise you are either wasting your efforts or worse, ruining the reputation of your business.