Internet Marketing In 5 Minutes

You can’t have been involved with the internet marketing industry for more than a few months and never heard of the term article marketing. In the last few years the popularity of article marketing has literally exploded as it has enabled anyone to write an article, submit it to a high traffic directory and start driving traffic to their site or an offer – earning money in the process. There are loads of guides (free and paid) and training courses about article marketing but in reality there are five essential things that you must follow when you write articles for the purpose of driving traffic and hopefully convert them in to sales. The top 5 points to follow are:

1. Who is going to read your article? To which audience are you trying to target? You need to consider who is going to read your article before you begin wriging. For example, if you are writing about how to play snooker, you would not want to write in terms that a new snooker player would not understand. Similarly if you decide to write an article aimed at expert snooker players, you would not want to patronize them by using simply terminology and snooker related phrases.
2. Does your headline make people want to click on it? One of the major pitfalls many new (and even experienced!) writers fall in to is writing a boring headline that no one wants to click on. Your headline is one of the most important aspects of article marketing and must compel the person to click on it. Here’s an example of an ineffective headline “”What You Need to Know about Arthritis”. And here’s an example of a highly clickable headline “How to Kick Arthritis to the Curb and Stop the Pain Today!”
3. Are you giving away too much information? People seem to go to one extreme or another. Either they do not give enough information in the article to make it interesting or they tell everything so that there is nothing left to tell when they get to your website!
4. The authors bio: This is sometimes referenced as the Resource Box, other sites will call it the bio, however the thing about this space is that you are allowed to put your links, it’s like the “thank you for reading, now if you want to know more please click here”. However, it should be written in a way that entices the reader to click on your link to go to the website you are promoting. It also has the added benefit of giving you some link juice for Google.
5. Become prolific! There’s no such thing as a saturation point when it comes to article marketing, the more articles you have out there the better. The more eyeballs are going to see it and the bigger chance of people clicking on your links.