5 Tips To Launch A Viral Marketing Campaign

Posted on: January 5, 2010 by Peter No Comments

Viral marketing is a phrase that may confuse many people but is actually fairly easy to understand once you know the logic behind it. A virus, when left unchecked can rapidly multiple and get passed around from person to person with very little effort.

A marketing campaign that people willingly pass on to other people like their friends and family is often referred to as ‘gone viral’ in that there is no stopping it.

A viral campaign is what marketers aspire to because it means getting other people to pass on their marketing message for them and for zero cost.

But creating a campaign that can go viral is not easy and may take many ‘misses’ before a successful one is done.

Follow these 5 tips and your chances of succeeding will be greatly increased.

Quality Matters: If you create top quality content it will get linked to time and again, people will refer to it as the authority place because it will make them seem slightly more authoritative. The more people like it, the more likely they are to link to it. Spinning and reformating PLR articles is not top quality content ;)

Press Releases: Try and get in to the habit of syndicating a press release whenever you launch a new product or website. You never know, if your news is relevant it may get picked up by a media company.

Short Reports: This is one of the best methods of viral marketing in the Internet marketing arena. By creating short, focused reports full of data and analysis you are giving people high quality content. You then give people the opportunity to freely pass around these reports to their readers so that they can provide them with high quality content. The reports contain links back to your sites and affiliate links, almost guaranteeing more money to you.

Social Networking: With the meteoric rise in popularity of social networks there has never been a better time to get your message out there and get it read by tens, if not hundreds of thousands of people. Sites like Facebook, Twitter, FriendFeed and more are great places to go to get your content read.

Article Writing: Writing very high quality articles full of juicy facts and data and letting other people put that on their website with a link back to your site is one of the original forms of viral marketing, but just because it’s original doesn’t mean it’s lost any potency. Getting your articles on other people’s sites is still one of the best ways to virally promote your website.

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3 Things Every Internet Marketer Must Know About Product Launches

Posted on: December 26, 2009 by Peter No Comments

One thing many marketers dream of is releasing their own product which contains everything they know of to help others in some way, whether it’s to make or save money, grow their business or something else. There isn’t much that can beat the satisfaction of releasing your own product and seeing the sales come rolling in.

However, if you get the product launch game plan wrong then your entire effort could be wasted because not enough people know about your product and you throw away all that time and effort.

Even if you already have a list, getting people to buy your new product is not as simple as just sending an email announcing the launch. To maximize the amount of money you make from your product launch, follow these simple tips:

Get a buzz going: You have to tread a very fine line between creating a buzz and over hyping something and annoying people. Be careful not to just spam your list you could end up with a list size of zero! Create a buzz and get people reading your emails be giving away sneak peaks and free information related to the product you plan to launch.

Hosting logistics: There’s nothing worse than laying all the ground work, launching your site and then getting a call from your hosting company complaining of too much traffic and being informed they had to pull your site. Talk to your web host well in advance and tell them that you are expecting a big spike in traffic and they will recommend a solution to handle it.

JV’s on Board: Leveraging the power of other people’s lists is the number one path to untold riches. By getting several JV’s (that’s Joint Ventures) on board can mean the difference between a product launch that takes in a few thousand and a product launch that rakes in 6 figures. JV’s are discussed in more detail in another article on this website

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