MySpace is very different to Facebook because it is an open social network and it encourages people who don’t know each other to become friends. This can create a much more powerful marketing platform that Facebook because you can get the word out about your site to more people. Often it’s a case of if you add someone as your friend they’ll add you back.

However, before you go ahead and add everyone as your friend there are some things you need to know about MySpace marketing before you begin.

1. Do NOT Sell on myspace! This is one of the biggest mistakes newbies (and spammers) make when they begin marketing on social network sites. You are there to network, interact, not to promote your business (directly at least). You need to be a little bit more savvy about how you work your website or offer in to the conversation, just posting your links over and over again is not the way to do it!

2. MySpace is about you, not your business. While it’s ok to have a little something about your site or business, it should only be a brief mention. You don’t want to be turning your friends and colleagues in to customers just yet!

3. Get Chatting! I know this seems like a weird thing to say but don’t just sign up, edit your profile and never go back, get involved, even if it’s just an area you are interested in and not necessarily directly linked to your business. The aim of the game is to build a network of relationships – and those people might know people that need your product or service!

At the end of the day people are more comfortable dealing with people they know or they think they know. Even brief contact on a social network site stands you in good stead to get business and referrals when ever someone needs them.