It acts as your own personal billboard in which you can announce things to your list of followers – very nearly like email marketing in that you can put your message out to your list, but you are restricted to 140 characters.

Some people are making thousands of dollars using Twitter as part of their marketing campaign simply because they are able to get their message out to thousands and thousands of followers who have no option but to read the message.

Here are four great tips on how to increase the effectiveness of your Twitter campaigns.

Consistency: You have to be regular with your tweets and it takes time to build up a following of people who are interested in what you are saying. Writing on a consistent basis not only keeps your followers but helps increase them aswell.

Stick to Business: If you are tweeting to build up your business and you have a following of clients telling them that you were out at the pub last night getting drunk probably doesn’t send out the right message.

Don’t Be Boring: If you’ve just written a blog post, don’t say “new blog post available here” write “have you ever wondered what the best way to survive a nuclear attack is?”, it’s more likely going to get clicks and you are on Twitter to make a splash, not bore people to death!

Follow Others: Twitter is about having a conversation and by following others they may say something that you can reply with. The connection helps build trust between you and your followers and they’ll start to look out for your messages.

Find The Gurus: Find the gurus in your niche and follow them, see which people are following them as well. By following those people, they are likely to follow you back, meaning you can leverage the popularity of others.

Twitter can be a lucrative tool to have in your arsenal as you are marketing and promoting your websites. However, it is essential that you understand how it works and how to use it best for your business.