Posted on: January 7, 2010 by Peter
2009 was the year Twitter came in to the mainstream with celebs and non-techs adopting it as a new platform to spout their views and opinions.
It acts as your own personal billboard in which you can announce things to your list of followers – very nearly like email marketing in that you can put your message out to your list, but you are restricted to 140 characters.
Some people are making thousands of dollars using Twitter as part of their marketing campaign simply because they are able to get their message out to thousands and thousands of followers who have no option but to read the message.
Here are four great tips on how to increase the effectiveness of your Twitter campaigns.
Consistency: You have to be regular with your tweets and it takes time to build up a following of people who are interested in what you are saying. Writing on a consistent basis not only keeps your followers but helps increase them aswell.
Stick to Business: If you are tweeting to build up your business and you have a following of clients telling them that you were out at the pub last night getting drunk probably doesn’t send out the right message.
Don’t Be Boring: If you’ve just written a blog post, don’t say “new blog post available here” write “have you ever wondered what the best way to survive a nuclear attack is?”, it’s more likely going to get clicks and you are on Twitter to make a splash, not bore people to death!
Follow Others: Twitter is about having a conversation and by following others they may say something that you can reply with. The connection helps build trust between you and your followers and they’ll start to look out for your messages.
Find The Gurus: Find the gurus in your niche and follow them, see which people are following them as well. By following those people, they are likely to follow you back, meaning you can leverage the popularity of others.
Twitter can be a lucrative tool to have in your arsenal as you are marketing and promoting your websites. However, it is essential that you understand how it works and how to use it best for your business.
Posted on: December 17, 2009 by Peter
Marketing your blog is a relatively straight forward concept but is not fully utilized by Internet Marketers to get the maximum benefit out of it. Too many people are under the impression that by simply building a free blog about their areas of interest or expertise, knock out a couple of posts a month, that they can just kick back and watch the dollars come flowing in. It’s not going to come as a surprise that there is no such thing as a free lunch and this is not how you make money from blogging. As with pretty much any money making method, writing and maintaining a blog effectively involves plenty of man-hours.
With that in mind, I’ve come up with 3 top tips that every marketing needs to consider when it comes to blog marketing and making money with their blog.
1. Content Is King: Hopefully this goes without saying, the notion that you can throw up previously used PLR articles or spun content on to a blog and expect great results is not just wrong, it’s pointless. The more unique, insightful and indepth the content is, the more visitors will stick around and click on your ads.
2. Time to get systematic: A blog is a beast that needs to be fed. Without fresh new content it will simply roll over and die, disappearing from the SERPS (that’s Search Engine Ranking Pages) and gather cyber dust until the domain expires. But there is good news, most blogging platforms have a scheduling feature which allows you to enter all your blog posts in one go and schedule them to post on what ever time and date you specify, it’s possible to even schedule posts every day for years (although it would probably take about a week to set up!).
3. List Building: We all know that money is in the list (unless you really are that much of newbie) but failing to establish a mailing list on your new blog is like leaving thousands of dollars on the table. Think about it, people interested in your niche and when a new product comes along that targets them, you send the offer to your list and BAM! You’ve just had a $1,000 day in commissions.
Blog marketing has captured the imaginations of tens of thousands of people and yet only a handful are making any significant money. The majority of blog marketers fail to implement the above essential points and then complain about how they are not making enough money! Be clever, add unique relevant content on a consistent basis and build your list to get people coming back to your site time and again.
