Three Ways To Leverage Buzz Marketing
Posted on: December 22, 2009 by Peter No Comments
Buzz marketing is one of the terms that’s not thrown around too much and talked about even less and as such it has a bit of air of mystery about it which is a shame because when used correctly buzz marketing can have a dramatic effect on increasing your sales. Although you may not have heard of the term buzz marketing, I’m sure you have heard of the phrase “creating a buzz” which is very much the same thing – it’s about getting people to talk about your product, and more importantly talking positively about it.
You want your message to go viral when you undertake a buzz marketing campaign, have a think about the email forwards you get from time to time, funny pictures or funny jokes, or if you have ever been on a website and liked it enough to email, tweet or IM someone else about it – well that’s what you want to aim for in buzz marketing.
Just creating something that gets passed around though is not always enough, it needs to have a clear message back to your website and promote your brand. Follow these three methods to leverage your buzz marketing campaign:
Use Social Media: This is nearly always overlooked by many Internet Marketers who tend to focus on email lists, PPC and search engines, but there are so many more people who can easily be targeted on places like Facebook, LinkedIn and MySpace to get the buzz going on a particular product. It is best achieved by joining already active groups in niches that your product is aimed at and starting to name drop (not spam) your product in the conversation.
Don’t Sell! This may sound counter intuitive, but the aim of buzz marketing is to get people talking about your product, not for you to sell your product. Sales pitches don’t make for good viral campaigns, people don’t like to mention sales pitches or think they are trying to be sold something so anything salesy is strictly off limits. You need to have a rapport and acceptance of the community before you begin to mention your product.
Be Consistent: As with so many marketing methods on the internet, you must be consistent when interacting with people and it’s got to be done in a natural way, simply updating all the conversations with single sentence replies is considered bad form, you need to dedicate time every day to really get involved with the conversation at hand, creating the buzz doesn’t happen overnight.
By now your own head should be ‘buzzing’ with new ideas about buzz marketing and strategies you can use to get people talking about your product simply by engaging and networking with them. The ultimate goal of course is to have people talking about your product without even mentioning it yourself!
