The Top 3 Things Every Internet Marketer Must Know About Niche Marketing
Posted on: February 2, 2010 by Peter No Comments
Niche marketing is simply the art of choosing narrow topics that are very focused and then marketing to that niche. Many marketers make the mistake of trying to target a niche that is far too large and not targeted enough, for example targeting health instead of acne in adults. Health isn’t targeted enough and it becomes very difficult to know exactly what the person is looking to buy, however if someone is searching for acne in adults then you can be quite certain that they are trying to cure acne and you can effectively market acne cures to them.
Follow these three simple steps and you’ll be well on your way to becoming an ace niche marketer.
1. Keep it narrow and avoid top level niches: As I mentioned above you need to avoid the top level niches if you want to make your money online. It’s the difference between making nothing and making a fortune online. Broad niches are untargeted and best left to the large corporations who have got the huge amount of resources to go after these mass market niches, you on the other hand probably have very few resources so need to target the low hanging fruit. Take another example like weight loss, it’s already saturated with huge amounts of very large competition with marketing budgets that run in to the tens of millions of dollars. However, you could target “weight loss in women” or to further narrow it down, “weight loss after pregnancy”. Essentially the narrower you go the more chance you have of dominating your niche.
2. Know your market: There are many ways to skin a cat and likewise there are many ways to do niche research. Some people will say just to look at the search volumes and only pick niches with certain volumes, others will say look at the number of competitors and only pick niches with less than “X” amount. Ideally you want a balance of a high amount of searches and some competition – a niche with no competition could raise alarm bells because others may have tried it and found it to be not profitable.
3. Know your enemy: Don’t be afraid of your competitors websites, visit them and see what they are doing, what do they do well, what do they do badly. How are they ranking their websites, check their backlinks in Yahoo Site Explorer and see how viable it is to beat them.
