Internet Marketing In 5 Minutes

5 Tips To Launch A Viral Marketing Campaign

Posted on: January 5, 2010 by Peter No Comments

Viral marketing is a phrase that may confuse many people but is actually fairly easy to understand once you know the logic behind it. A virus, when left unchecked can rapidly multiple and get passed around from person to person with very little effort.

A marketing campaign that people willingly pass on to other people like their friends and family is often referred to as ‘gone viral’ in that there is no stopping it.

A viral campaign is what marketers aspire to because it means getting other people to pass on their marketing message for them and for zero cost.

But creating a campaign that can go viral is not easy and may take many ‘misses’ before a successful one is done.

Follow these 5 tips and your chances of succeeding will be greatly increased.

Quality Matters: If you create top quality content it will get linked to time and again, people will refer to it as the authority place because it will make them seem slightly more authoritative. The more people like it, the more likely they are to link to it. Spinning and reformating PLR articles is not top quality content

Press Releases: Try and get in to the habit of syndicating a press release whenever you launch a new product or website. You never know, if your news is relevant it may get picked up by a media company.

Short Reports: This is one of the best methods of viral marketing in the Internet marketing arena. By creating short, focused reports full of data and analysis you are giving people high quality content. You then give people the opportunity to freely pass around these reports to their readers so that they can provide them with high quality content. The reports contain links back to your sites and affiliate links, almost guaranteeing more money to you.

Social Networking: With the meteoric rise in popularity of social networks there has never been a better time to get your message out there and get it read by tens, if not hundreds of thousands of people. Sites like Facebook, Twitter, FriendFeed and more are great places to go to get your content read.

Article Writing: Writing very high quality articles full of juicy facts and data and letting other people put that on their website with a link back to your site is one of the original forms of viral marketing, but just because it’s original doesn’t mean it’s lost any potency. Getting your articles on other people’s sites is still one of the best ways to virally promote your website.