Posted on: January 7, 2010 by Peter
2009 was the year Twitter came in to the mainstream with celebs and non-techs adopting it as a new platform to spout their views and opinions.
It acts as your own personal billboard in which you can announce things to your list of followers – very nearly like email marketing in that you can put your message out to your list, but you are restricted to 140 characters.
Some people are making thousands of dollars using Twitter as part of their marketing campaign simply because they are able to get their message out to thousands and thousands of followers who have no option but to read the message.
Here are four great tips on how to increase the effectiveness of your Twitter campaigns.
Consistency: You have to be regular with your tweets and it takes time to build up a following of people who are interested in what you are saying. Writing on a consistent basis not only keeps your followers but helps increase them aswell.
Stick to Business: If you are tweeting to build up your business and you have a following of clients telling them that you were out at the pub last night getting drunk probably doesn’t send out the right message.
Don’t Be Boring: If you’ve just written a blog post, don’t say “new blog post available here” write “have you ever wondered what the best way to survive a nuclear attack is?”, it’s more likely going to get clicks and you are on Twitter to make a splash, not bore people to death!
Follow Others: Twitter is about having a conversation and by following others they may say something that you can reply with. The connection helps build trust between you and your followers and they’ll start to look out for your messages.
Find The Gurus: Find the gurus in your niche and follow them, see which people are following them as well. By following those people, they are likely to follow you back, meaning you can leverage the popularity of others.
Twitter can be a lucrative tool to have in your arsenal as you are marketing and promoting your websites. However, it is essential that you understand how it works and how to use it best for your business.
Posted on: January 6, 2010 by Peter
As with any high tech industry, Internet Marketing has more than its fair share of jargon terms that will sound like a foreign language to the new comer. Phrases like seo, indexing, bum marketing, spinning, cost per click, pay per click, ftp and so many more is enough to send anyones head spinning.
Rest assured thought that once you become immersed in to the Internet marketing world, these terms will become as familiar to you as every day language. One phrase that you will hear time and again is PLR which actually stands for Private Label Rights.
Private label rights basically means you have full permissions to do whatever you like with the content or media. You can give it away as is, re-write it, put your name on it, turn it in to something else, submit to websites etc.
But there are some important factors you need to consider, as discussed below:
Understand the license terms: Some PLR licenses have zero restrictions, others may say you can’t resell it and others may state that you can’t claim the copyright on the work. You need to read the license carefully to ensure you are not doing anything that could land you in hot water later down the line.
Good Content: It can be difficult to find high quality PLR content. Be very careful of sites giving PLR content away for free or for a very low cost, the quality may be poor or even worse it could be ripped off content. Use established, trusted providers like PLRArticleShop.com to buy your PLR articles.
Find Bulk Deals: Often PLR providers will give bulk deals which makes the price lower than if you were to pay for it individually. This is especially true for PLR articles where you may be able to find packs of 25 articles for as little as $5.
Change the Content: As great as PLR is, it shouldn’t be viewed as the golden bullet. You should view it as a framework on which to put your own words and twist. By changing the content you are making it original and much more valuable.
PLR has been the springboard for many highly successful individuals, so don’t discount it just because hundreds of other people are getting access to the same content.
Posted on: January 5, 2010 by Peter
Viral marketing is a phrase that may confuse many people but is actually fairly easy to understand once you know the logic behind it. A virus, when left unchecked can rapidly multiple and get passed around from person to person with very little effort.
A marketing campaign that people willingly pass on to other people like their friends and family is often referred to as ‘gone viral’ in that there is no stopping it.
A viral campaign is what marketers aspire to because it means getting other people to pass on their marketing message for them and for zero cost.
But creating a campaign that can go viral is not easy and may take many ‘misses’ before a successful one is done.
Follow these 5 tips and your chances of succeeding will be greatly increased.
Quality Matters: If you create top quality content it will get linked to time and again, people will refer to it as the authority place because it will make them seem slightly more authoritative. The more people like it, the more likely they are to link to it. Spinning and reformating PLR articles is not top quality content 
Press Releases: Try and get in to the habit of syndicating a press release whenever you launch a new product or website. You never know, if your news is relevant it may get picked up by a media company.
Short Reports: This is one of the best methods of viral marketing in the Internet marketing arena. By creating short, focused reports full of data and analysis you are giving people high quality content. You then give people the opportunity to freely pass around these reports to their readers so that they can provide them with high quality content. The reports contain links back to your sites and affiliate links, almost guaranteeing more money to you.
Social Networking: With the meteoric rise in popularity of social networks there has never been a better time to get your message out there and get it read by tens, if not hundreds of thousands of people. Sites like Facebook, Twitter, FriendFeed and more are great places to go to get your content read.
Article Writing: Writing very high quality articles full of juicy facts and data and letting other people put that on their website with a link back to your site is one of the original forms of viral marketing, but just because it’s original doesn’t mean it’s lost any potency. Getting your articles on other people’s sites is still one of the best ways to virally promote your website.
