Internet Marketing In 5 Minutes

The Top 5 Tips For Copywriting

Posted on: December 22, 2009 by Peter No Comments

There are not many parts of Internet Marketing which is easy to screw up, but if there was a list, copywriting would probably be at the top. You see, although most people are able to bash a few paragraphs together, creating something that talks to people, provokes a response and converts is an art and the greatest copywriters dedicate their entire lives to pursuing this art form.

The way in which you present your business, your offer, your product or your service can make or break your bottom line, which is why many people choose to outsource the copywriting to a professional. However, if you decide to take the task upon your shoulders, there are a few things you need to know:

It’s all about the headlines: Taking the time to come up with the best headline you can is essential, it can literally mean the difference between success and a flop. Take for example this headline: “Lose Weight In 4 Steps”, it’s ok, it tells the reader what the article is about, but do you think it would be clicked on as much as “Look and Feel Fantastic With Our Easy To Follow Plan”?

Always leave a hook: If you are writing an article to promote your business, you need to give some juicy information but let them know that there is still more to learn because that is guaranteed to get clicks to your website.

Grammar and Spelling: Yes, I know it should go without saying but you would be amazed at the amount of people that put out absolute crap on the Internet. Even relying on Word isn’t a failsafe option because how does it know that ‘there’ was supposed to be ‘their’, as far as Word is concerned, you got the spelling right so nothing is wrong. Dot the i’s and cross the t’s before submitting!

Don’t Sell: There is a saying, don’t sell but pre-sell. The job of the article is not to sell your product but to get them warmed up and thinking about ideas and possibilities. You lead people where you want them to go but always leave them hanging for more so they have to click the link in your bios.

The Authors Bio: After the article headline this is the make or break part of the article, unless there is a clear call to action within the bio then the article has been a waste because the aim is to get people clicking through to read your sales pitch.

At the end of the day, you need to make sure your copywriting is up to scratch otherwise you are either wasting your efforts or worse, ruining the reputation of your business.

Three Ways To Leverage Buzz Marketing

Posted on: December 22, 2009 by Peter No Comments

Buzz marketing is one of the terms that’s not thrown around too much and talked about even less and as such it has a bit of air of mystery about it which is a shame because when used correctly buzz marketing can have a dramatic effect on increasing your sales. Although you may not have heard of the term buzz marketing, I’m sure you have heard of the phrase “creating a buzz” which is very much the same thing – it’s about getting people to talk about your product, and more importantly talking positively about it.

You want your message to go viral when you undertake a buzz marketing campaign, have a think about the email forwards you get from time to time, funny pictures or funny jokes, or if you have ever been on a website and liked it enough to email, tweet or IM someone else about it – well that’s what you want to aim for in buzz marketing.

Just creating something that gets passed around though is not always enough, it needs to have a clear message back to your website and promote your brand. Follow these three methods to leverage your buzz marketing campaign:

Use Social Media: This is nearly always overlooked by many Internet Marketers who tend to focus on email lists, PPC and search engines, but there are so many more people who can easily be targeted on places like Facebook, LinkedIn and MySpace to get the buzz going on a particular product. It is best achieved by joining already active groups in niches that your product is aimed at and starting to name drop (not spam) your product in the conversation.

Don’t Sell! This may sound counter intuitive, but the aim of buzz marketing is to get people talking about your product, not for you to sell your product. Sales pitches don’t make for good viral campaigns, people don’t like to mention sales pitches or think they are trying to be sold something so anything salesy is strictly off limits. You need to have a rapport and acceptance of the community before you begin to mention your product.

Be Consistent: As with so many marketing methods on the internet, you must be consistent when interacting with people and it’s got to be done in a natural way, simply updating all the conversations with single sentence replies is considered bad form, you need to dedicate time every day to really get involved with the conversation at hand, creating the buzz doesn’t happen overnight.

By now your own head should be ‘buzzing’ with new ideas about buzz marketing and strategies you can use to get people talking about your product simply by engaging and networking with them. The ultimate goal of course is to have people talking about your product without even mentioning it yourself!